Open question: „Choice “investment?

To receive after the GFC, which I began, calls from the people to, which me in the oil elections and then in stopped calls invest wish. Now with the euro trouble I receive calls, in order to invest in the gold elections. I did little research on elections and never found that they were a system, that to failing, until the system in the middle 90's did (thus in me read). Why do they call me only if somewhat going bad is and is not if the market okay?