Deutsche Boerse AG (DB1.XE) said Thursday that it would test distribution of a closely watched U.S. economic indicator via its in-house news service.
The German exchange operator in June bought the firm that publishes the Chicago Business Barometer, formerly known as the Chicago PMI, and was widely expected to add the monthly report to its year-old AlphaFlash data and news feed.
Exchange operators are increasingly diversifying into information and technology services, and Deutsche Boerse has been a leader in taking control of data that drives volume, particularly from high-frequency traders.
The German group said it would add the headline September barometer reading to AlphaFlash "for testing purposes", with the rest of the report still distributed by the regular email and conference call.
The report will still be released to all distribution channels simultaneously.
The rise of high-frequency trading strategies has made the rapid dissemination of economic and corporate data a key growth area for news and information groups, including Dow Jones & Co, publisher of this newswire.
Deutsche Boerse acquired Kingsbury International Ltd., which surveys managers for the barometer. Kingsbury partners with the non-profit Institute for Supply Management Chicago in the index's publication.
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Source : http://online.wsj.com/article/BT-CO-20110915-712262.html